BMW of Bridgewater Honors First Responders: A Special Incentive You Deserve

Serving in the line of duty? BMW says thank you with real savings.

BMW's national Military & First Responder Incentive offers verified first responders in the U.S., including police, firefighters, EMTs, hospital emergency staff, and 911 dispatchers, a $500–$5,000 incentive toward a new BMW lease or purchase, depending on the vehicle model.

What You Can Save

Based on the official BMW USA offer:

• Entry-level models (2 Series, X1, X2): $500–1,500 off MSRP
• Core sedans & roadsters (3/4 Series, Z4): up to $2,500
• Mid-size SUVs & electrics (X3, X4, i4): up to $3,000
• Large SUVs, higher trims, luxe models (5/7 Series, X5–X7, XM, i5): up to $4,000
• Top EVs (i7, iX): up to $5,000 off MSRP
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That means whether you’re eyeing a sporty 3 Series, a rugged X5, or a zero-emissions iX, there’s meaningful savings waiting.

Why BMW of Bridgewater?

Nestled in Somerset County, NJ, BMW of Bridgewater brings:

• A strong reputation backed by over 40 years of customer service
• A wide inventory across sedans, SUVs, performance cars, and EVs
• The full suite of BMW ownership perks, from no-cost maintenance to loaner vehicles and certified service techs
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In short, it’s local expertise + BMW-level care + big incentives for people who protect and serve.

How to Access the First Responder Offer

1. Go to the BMW USA Military & First Responder page and click "Claim Offer", then verify your status via ID.me (takes just minutes).
2. You'll receive a Customer ID & Offer Code.
3. Share that code with your BMW of Bridgewater Client Advisor when shopping or test-driving.
4. Apply your incentive toward a qualifying new BMW; once per calendar year, no prior retail sale required.

Sample Savings by Model

• 2 Series, X1, X2 → $500–$1,500 off
• 3 Series, 4 Series, Z4 → up to $2,500 off
• i4, X3, X4 → up to $3,000 off
• 5 Series, 7 Series, X5–X7, i5, XM → up to $4,000 off
• i7, iX (all-electric) → up to $5,000 off

*Exact figures vary by model, trim, and dealer pricing.

Real Perks at Your Local Dealer

At BMW of Bridgewater you also get:

Friendly guidance on combining this incentive with other current offers

Full access to BMW's No Cost Maintenance program, roadside assistance, and factory-certified vehicle service

Final Word

If you're a first responder in NJ, BMW of Bridgewater isn’t just a dealership, it’s a way to get behind the wheel of a BMW you’ve earned. With up to $5,000 off, ID.me verification, and top-tier customer care, it’s a great time to explore your options.