Monterey Car Week is the automotive world's biggest stage, and BMW showed up in a big way this year. From two North American concept debuts to a celebration of 40 years of the M3, here's everything BMW brought to the Monterey Peninsula for 2026.

BMW M Concept Neue Klasse

The headline act was the all-electric BMW M Concept Neue Klasse, making its North American debut after first premiering at the 24 Hours of Le Mans. It previews the next era of BMW M performance, built on the Neue Klasse platform with a quad-motor setup and M-specific programming for BMW's "Heart of Joy" control system.

• Fully electric, four-motor performance concept
• M-specific tuning of BMW's Neue Klasse technology suite
• Debuted at the House of M, then shown at the Rolex Monterey Motorsports Reunion and the Pebble Beach Concours d'Elegance Concept Lawn

Vision BMW ALPINA

Making its North American debut at The Quail: A Motorsports Gathering, the Vision BMW ALPINA is a one-of-one design study signaling a new chapter for the storied performance brand. It pairs a sweeping coupe roofline and shark-nose front end with a hand-finished interior featuring full-grain Alpine leather and watchmaking-inspired metal details.

• North American premiere, following its world debut at Concorso d'Eleganza Villa d'Este
• Full-grain leather, heritage-referencing stitching, and crystal controls inside
• Also appeared on the Concept Lawn at Pebble Beach

40 Years of the BMW M3

BMW marked four decades of the M3 with a rotating cast of road and race cars across the week, from the original E30 M3 to the new G80 M3 CS Handschalter — a limited-run, manual-only, rear-wheel-drive send-off for the current generation.

• Legends of the Autobahn® featured six generations of M3, including the E30, E36 Lightweight, E46, and F82 M4 GTS
• Four legendary M3 race cars ran at the Rolex Monterey Motorsports Reunion at Laguna Seca
• The M3 CS Handschalter pairs a 473-hp inline-6 with a 6-speed manual and rear-wheel drive only

Kith for BMW, Chapter Four

BMW also hosted an invite-only panel with Kith founder Ronnie Fieg, unveiling the fourth chapter of the Kith for BMW collaboration, including a new apparel collection and a set of bespoke, one-off automobiles built to celebrate BMW's past and present.

TL;DR: BMW brought two concept debuts to Monterey Car Week 2026 — the electric, quad-motor M Concept Neue Klasse and the Vision BMW ALPINA design study — alongside a 40th-anniversary celebration of the M3 and a new chapter of the Kith for BMW collaboration.

See BMW's Future at BMW of Bridgewater

The concepts from Monterey Car Week point to where BMW and BMW M are headed next. Want to see what's already here? Stop by BMW of Bridgewater to explore our current M lineup and ALPINA offerings, or contact us to learn more about what's coming.