BMW Models That Were Discontinued — And Why They Still Matter
BMW’s lineup has evolved dramatically over the years — from pure, analog driving machines to today’s cutting-edge electrified performance cars. But along the way, some incredible models have been left behind. Whether due to shifting market trends, emissions regulations, or BMW’s move toward electrification, a few iconic nameplates have driven off into history.
Let’s take a look at some of BMW’s most notable discontinued models, why they were phased out, and how their spirit lives on in today’s lineup.
1. BMW i8 (2014–2020)
The BMW i8 was a vision from the future when it launched — a plug-in hybrid sports car with butterfly doors, a carbon-fiber chassis, and concept-car styling that actually made it to the road.
Why it was discontinued:
Despite its futuristic design, the i8’s 3-cylinder hybrid system produced just 369 horsepower — impressive for efficiency, but not for performance purists.
Sales declined as fully electric models like the BMW i4 and iX arrived, offering more power and range.
Legacy: The i8 walked so BMW’s new electric M cars could run. Its DNA is alive in the design language and hybrid systems now found in the iX M60 and XM Label Red.
2. BMW 6 Series (All Variants – 2018)
The 6 Series was long loved for its sleek grand touring style — especially the 650i coupe and convertible. But BMW shifted strategy.
Why it was discontinued:
BMW refocused on practicality and SUVs, replacing the 6 Series with the 8 Series lineup (Coupe, Convertible, and Gran Coupe).
Buyers were moving toward four-door luxury and high-performance crossovers.
Legacy: The 8 Series carries the same luxurious GT soul but adds sharper performance and a more modern interior — essentially an evolved 6 Series with fresh DNA.
3. BMW 3 Series Gran Turismo (2013–2019)
The 3 Series GT was a curious experiment — a hatchback version of the classic 3 Series with more space and comfort.
Why it was discontinued:
Overlap with other BMW models like the X3 and 5 Series made it redundant.
The Gran Turismo design split opinions, and most customers opted for traditional sedans or SUVs instead.
Legacy: Today, the BMW X4 and i4 Gran Coupe serve that same “stylish practicality” niche — sleeker, more tech-forward, and in higher demand.
4. BMW Z4 Coupe / Z4 M Coupe (2006–2008)
One of the best driver’s cars BMW ever made, the Z4 M Coupe had the legendary S54 engine from the E46 M3 — raw, responsive, and purely analog.
Why it was discontinued:
The market for compact two-seat coupes shrank dramatically.
BMW shifted focus toward the roadster variant and later partnered with Toyota to co-develop the current Z4 Roadster and Toyota Supra.
Legacy: The Z4 M Coupe remains a cult classic. Its combination of naturally aspirated power and manual transmission makes it a future collector’s gem.
5. BMW 1 Series M Coupe (2011)
A one-year-only model that became an instant legend, the 1M was BMW’s return to form — small, light, and turbocharged.
Why it was discontinued:
It was a limited-run performance experiment meant to bridge the gap before the M2’s debut.
Production constraints and exclusivity drove demand — BMW kept it special by ending it early.
Legacy: The BMW M2 was born directly from the 1M’s formula. If you love the new G87 M2, thank the 1M for starting the movement.
The Bigger Picture: Why BMW Ends Models
BMW doesn’t discontinue cars on a whim. These moves reflect market evolution and technological shifts:
- Electrification: Transition from hybrid and combustion performance (i8, 6 Series) to full EVs (i4, i7, iX).
- Demand: Sedans and coupes giving way to SUVs and crossovers.
- Regulations: Stricter emissions standards phasing out certain engines and platforms.
- Innovation Cycle: Retiring old architectures to make room for next-gen tech like Neue Klasse EVs.
What’s Next for BMW Fans
While the old favorites are gone, BMW’s future is anything but boring. The upcoming BMW Neue Klasse platform will bring lighter, faster, and fully connected EVs — designed with the same passion that created icons like the Z4 and i8.
At BMW of Bridgewater, we celebrate the brand’s heritage while embracing what’s next. Visit us to explore the latest lineup — from the classic 3 Series to the innovative all-electric iX — and feel how BMW’s legacy continues to evolve.